The 10% Entrepreneur Book Cover

The 10% Entrepreneur: Live Your Startup Dream Without Quitting Your Day Job (New York: Portfolio/Penguin, 2016)

If you have a stable career but want to pursue business ownership in a “safe” way, then this might be one of the most useful books you read this year.

In The 10% Entrepreneur, Patrick McGinnis aims to show you how to pursue your entrepreneurial interest without losing the steady paycheck that your current job provides. McGinnis explains the multiple paths you can follow if your goal is to invest your cash, time, and expertise in a start-up. He also describes a few types of 10% entrepreneurs: (1) founder; (2) angel; (3) adviser; or (4) aficionado.

McGinnis provides a step-by-step plan that is meant to guide the reader from the identification of an entrepreneurial project to, as the publisher says: “Figuring out the smartest way to commit resources to it.” He also profiles real-world “10%” entrepreneurs who are applying the principles he discusses.

There is a particular type of person who would gain from reading this type of book.  A person who has either intellectual or financial capital to invest, but does not know how to deploy those resources, could experience an enlightenment of sorts through reading this book.

On the other hand, there are some people who should probably pass on reading this book. Anyone whose strategy is to work his or her main job and then replace that job with the side hustle should consider other books. A second type of person who might be disappointed by this book is that person who has no interest in spending time or resources on other people’s businesses. Others may be disappointed if they are seeking indepth discussion in a particular area investment strategy.

The bottom line is that this book is a great choice for readers who view investment broadly and are open to contributing to entrepreneurial ventures in a broad range of ways. The book is also a great choice for entrepreneurs who are looking for a practical way to work and invest their time, money, and talents.

The 10% Entrepreneur Book Cover

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